Teaching

“Teaching is the essential profession, the one that makes all other professions possible.”

—David Haselkorn

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Thoughts on Teaching

It happens every semester. Although I have been teaching since 2001, my nerves are still tested. It's not a negative nervousness, one that impales me or otherwise causes my stomach to turn, but an excitement only topped by seeing a fresh new set of faces. These are the faces of our future. They are the citizens that will lead us in the decades to come. With teaching comes a tremendous responsibility, and I don't take that lightly. For me, teaching is a calling, it is more than a career. 

You can read more on how I see my calling here.

What I Teach

Currently, I teach courses in the School of Journalism and New Media at The University of Mississippi. Since 2019, the majority of my teaching has been within the online and residential Master of Science degree programs in Integrated Marketing Communication. I teach a variety of courses in those programs including:

IMC 531: Consumer Research and Insights

IMC 541: Consumer Behavior/Target Behavior

IMC 551: Brand and Relationship Strategies

IMC 559: Advanced IMC Campaigns

I also developed Organizational Listening and taught it for the first time as a 4-week summer class in the online M.S. IMC program. In Summer 2025, I will teach IMC 509 as a 4-week course that explores Applied Survey Research Methods for IMC.

In 2024, I submitted the paperwork for a new B.A. degree in Media & Communication that was approved by the Mississippi Institutions of Higher Education on 17 October 2024. I will begin teaching courses in that degree program in Fall of 2025, starting with Dialogue Across Difference. I also developed a course called Listening Intelligence that I hope to teach soon.